The united voice for the vapour products industry.
VPASA was founded to create a unified voice for manufacturers, wholesalers, and retailers in the smoke-free vapour products sector. We are committed to responsible industry development.
Fostering safety and responsibility in the vapour industry.
At VPASA, we are dedicated to fostering a safe environment for consumers by advocating for responsible industry standards. Join us in our mission to promote transparency and informed decision-making in the vapour product market.
Industry GDP Contribution
Gross value-added contribution of the vapour products industry to South Africa’s economy.
Jobs Supported Nationwide
Estimated number of direct and indirect jobs sustained by the vapour products industry in South Africa.
Vapour Product Sales (2021)
Estimated total value of vapour product sales across South Africa in 2021.
Total Tax Revenue Generated
Estimated tax revenue contributed by the vapour products industry to South Africa’s fiscus.
Our industry experts.
Meet the team dedicated to providing clear insights, protecting both consumer and industry interests, and driving progress through effective vaping regulations in South Africa.
Dedicated to quality, safety, and public health that demonstrate that vapour products are a less harmful alternative to smoking.
VPASA represents manufacturers, wholesalers, and retailers of smoke-free vapour products in South Africa. We work with the government and other stakeholders to develop legal regulations and standards for our industry and ensure that consumers have access to all available information about vapour products.
Stakeholder engagement
Working with government and regulatory bodies to set standards and ensure that our industry is transparent and well-regulated.
Industry guidelines
Working towards fair regulation of the vaping industry.
Consumer information and awareness
Adding value to and amplifying the growing body of empirical evidence about vaping.
Evidence-Based Tax
Working towards evidence based and risk-proportional taxation.
Our vision for South Africa.
We envision a nation free from tobacco-related harm, where smokers have access to accurate information that empowers them to transition away from combustible tobacco products.
We believe that the use of vapour products offers an excellent alternative to traditional cigarettes, promoting tobacco harm reduction.
Our commitment to information.
Our mission is to serve as a united, official voice that represents the vapour products industry.
We are committed to delivering consumers, government and the media with up-to-date information in order to make informed policy and purchasing decisions.
We recognise the need for a properly regulated industry, and we will work with regulatory bodies and government to ensure that the vapour products industry is accountable and responsible in its actions.
We are also committed to working with research institutions and the medical fraternity to add to the vast body of research in this area.
Fostering trust and collaboration.
VPASA is committed to providing an alternative to combustible tobacco products for adult consumers:
We believe that the use of vapour products offers an excellent alternative to traditional cigarettes, promoting tobacco harm reduction.
- VPASA members sell only to adults and not minors
- VPASA members do not make any health or cessation claims in their marketing
- VPASA members support packaging all e-liquids in child resistant packaging
- VPASA members support accurate and appropriate labeling of the products to inform the adult consumer of the contents of the package
Trusted by leading industry stakeholders.
Our network includes key partners dedicated to responsible vapour product regulation and consumer protection.
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Join our advocacy community today
Lead the conversation on inclusive harm reduction.
Join our Industry today.
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